Victor Friedberg (USA)

Victor Friedberg has been at the forefront of innovation, investment and sustainability for over 20 years. As Co-founder of S2G Ventures he was a principal force in developing the S2G mission, culture, strategy and team. Through his work at S2G, he pioneered system investing as a strategy for investing in food and agriculture and applied this approach in building the S2G portfolio. As Managing Director, Friedberg led the investments into Beyond Meat, sweetgreen, Ripple, Apeel Science, Maple Hill Creamery, Ataraxis, FishPeople and Lavva among others.

Friedberg is Founder and Chairman of FoodShot Global, a blended capital investment platform with 20 of the world’s leading food and agricultural banks, funds, foundations, universities, corporations and NGOs. FoodShot Global’s GroundBreaker Prize is currently the largest prize for food and agriculture.

He was named by Forbes magazine as one of the Top 25 deal makers and influencers in Consumer Products in 2016.